Name:

Age: *

• 20 or less
• 20 - 29
• 30 - 39
• 40 or more

Sex: *

• Male
• Female

Other:

  

Other:

  

Other:

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Other:

  

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Occupation: *

• Salaried Professional
• Self Employed
• Student
• Homemaker
• Other:

Income-wise distribution *

• 20,000 or less
• 20,001 - 30,000
• 30,001 - 40,000
• 40,001 - 50,000
• more than 50,000

Other:

  

Other:

  

Other:

  

Other:

  

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Location : *

• Urban
• Semi-Urban
• Metro city
• District town
• Rural

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Other:

  

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You buy an established Brand because of its:  *

Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

• Quality
• Price
• Brand Value
• Emotional Attachment
• Past Experience
• Availability
• Other:

Other:

  

Other:

  

Other:

  

Other:

  

Other:

  

Other:

  

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You buy a Private Label because of its: *

Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

            Quality

• Price
• A brand on its own
• Emotional Attachment
• Past Experience
• Availability
• Other:

Do you get your favourite Established Brand throughout the year? *

• All the time
• Most of the time
• Half the time
• Hardly
• Never

Other:

  

Other:

  

Other:

  

Other:

  

Other:

  

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Do you get your favourite Private label throughout the year? *

• All the time
• Most of the time
• Half the time
• Hardly
• Never

In case of non-availability of your favourite brand what do you do? *

• Come back onother day / Search for it somewhere else
• Buy some other brand or a private label

 Do Established Brands have better quality than Private labels when it comes to: *

		Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Food Items
Health & Nutrition Items
Childcare Items
Skincare Items
Clothing
Sports Items
Technological Items
Other household Items

Would you buy a Private Brand over an Established Brand when it comes to: *

		Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Food Items
Health & Nutrition Items
Childcare Items
Skincare Items
Clothing
Sports Items
Technological Items
Other household Items

• Row 1 label

Other:

  

• Row 2 label

Other:

  

• Row 3 label

Other:

  

• Row 4 label

Other:

  

• Row 5 label

Other:

  

• Row 6 label

Other:

  

• Row 7 label

Other:

  

• Row 8 label

Other:

  

• 1.

Other:

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• 1.

Other:

  

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Please rate the following statements according to the given Scale *

		Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Established Brands cost more than they are worth
You are loyal to your favourite Established brand
Private Labels are more economic than established brands

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• Row 2 label

Other:

  

• Row 3 label

Other:

  

• 1.

Other:

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• 1.

Other:

  

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How has been your experience when using Established Brands ? *

• Very good
• Good
• okay
• bad
• Very Bad

How has been your experience when using Private Labels ? *

• Very good
• Good
• okay
• bad
• Very Bad

Other:

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Other:

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Other:

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How well have Established brands entertained or solved your feedback or complaint? *

• Very nicely
• Nicely
• It was okay
• Not properly
• Very badly/ Didn't entertain any complaint

Other:

  

Other:

  

Other:

  

Other:

  

Other:

  

Other:

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Other:

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How well have Private Labels entertained or solved your feedback or complaint? *

• Very nicely
• Nicely
• It was okay
• Not properly
• Very badly/ Didn't entertain any complaint

Other:

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Other:

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Other:

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Other:

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Other:

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Do you refer your favourite Established Brand to others *

• Of Course
• Yes
• Not really
• No
• Of course not

Other:

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Other:

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Other:

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Other:

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Other:

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Do you refer your favourite Private Labels to others *

• Of Course
• Yes
• Not really
• No
• Of course not